Now that I read back Jann Paul's article, I noticed that I can identify something that may beneficial to my business.
Here is the article by: https://www.ricemedia.co/culture-life-jannpaul-dark-horse-diamond-industry/
So let's see one of the top vendors in the diamond world used for their trade:
As you can see, we can conclude that Jann Paul uses the following hardware to identify how good a diamond is:
1. IdealScope
2. ASET
3. Backlit diamond tray
4. Mobile phone or equivalent
5. Hearts & Arrows Scope
OK la, here is my version:
Now you noticed that I am missing a backlit diamond tray. Why I do not have one? Well, because it was expensive when it was still in-stock (it has been discontinued now). And now, they Ideal-Scope.com is actually suggesting the same setup like what I have now. Have a look:
Jann Paul has been so successful that it has once been defamed by a competitor.
Read: https://www.straitstimes.com/singapore/courts-crime/jewel-firm-pays-for-defaming-rival-online
Yes, in Chinese we call it "Big Tree Attracts Wind" (read it in Cantonese). Anyway, Jann Paul won the court case. Period.
Nonetheless, their diamonds are really top-notch. I have said before, and I will say again: There is a guy that once purchased a diamond from a popular online site that actually returns it and choose Jann Paul. This is how good they are.
Even Brian Gavin has mentioned them during my last conversation with him. So that's how famous they are in the diamond scene. You may find that some of your Facebook friends may actually like Jann Paul's Facebook page as well.
And here is another thing worth noticing: BGM
Now, while writing this article, some thoughts actually pop-out in my head.
You see, not too long ago I started to venture into diamond business by taking in some very good diamonds. I have included all the necessary images to show to the end consumers how good my diamond really is. But of course, this sort of thing will raise skeptical among some end consumers, which is fair enough. I do not do excessive marketing, I do not own a shop, and I am not a GIA graduate. People will feel more comfortable buying from "brands" that they have seen online, regardless whether it is an extremely famous brand or just a local simple brand. In other words, what most people want is just to feel secure when purchasing something that is not cheap. At the same time, people will concern whether what they buy is worth the price, can it be any cheaper, or is it good enough. So, many people will just ask in forum or PM me directly whether GIA-XXX is a good buy or not.
Now:
1.Please use the HCA first: https://www.pricescope.com/tools/hca
2. Registration is free
3. You can use it 3 times a day
4. The fields to enter are pretty much self-explanatory and can be found on the online GIA grading report
In other words, you really don't need me to help you key in. If I really did, that is because I am doing it out of courtesy. But honestly, I would hope that you can do it yourself.
Then, all you need to ask is the image or the video of the diamond, then we can know whether the diamond is good enough. If you are trying to look for Hearts & Arrows image, IdealScope image, ASET image, you can basically forget about it 99% of the time. At this point, you can only choose to trust your seller and see how much confidence you can get.
Nope, don't get me wrong, I am not belittling them. This is just how virtual inventory works. For those that stock in-house diamonds, you may consider asking them to take the Hearts & Arrows image, IdealScope image, ASET image. Perhaps they have the tools lying around. After all, those tools are not overly expensive considering a part-timer like me also has them. However, I would say that don't put your expectation too high.
Now, here comes my self-promo part. If you really want a diamond that is decent and priced fairly, you can really consider the diamonds I have listed. My listed price is final. You may want to bargain with me like how you bargain in a jewelry store, I can only say try not to. Personally, I hate to bargain, that's why I usually give final price. Sometimes I may throw in promotion to be more competitive, but that's it. Do compare the prices using the same 4Cs elsewhere. Then, compare the overall diamond cut quality. After that, try to see whether my price is fair enough. If you don't think so, you may consider buying from the one that you feel comfortable with (which is what you should do anyway!).
My ring setting is not cheap though. This is because I do not have volume, so my per piece price from the factory is high. However, the factory I am using is highly experienced and it has been used my some other vendors as well. If you think elsewhere is better, but you prefer my diamond, you can actually just buy my diamond and make sure elsewhere can set it for you.
Overall, I would say my diamonds will have the best bang for your bucks when it comes to quality. But of course, you should not take my word for it, so do go around and check out different vendors. What you definitely don't get from me is flattery words or condescending look. You won't feel like going to a typical jewelry store. It will be like cash-on-delivery kind of feel, like how you buy things from carousell. Of course, I will still show you the laser inscription, the images, etc. It will be very much informal. To put it in a positive way, you won't feel pressure. To put it in a negative way, you don't feel like buying an expensive item. But hey, if you can buy an iPhone online, then I guess it's okay to buy from me like that too? Anyway, that's just how I sell. If you prefer this way, then we can proceed further, if not, I can give you other options.
Some may think that I earn a lot commission from the local market, but to be honest, being an affiliate with a particular local brand is just "so-so" (note: understatement). I am going to shamelessly take some credit that I actually refer quite a number of people to them, but since they don't have a proper tool to track, well, all I can say is I just give them free referrals. Just some ranting, nothing to be sad about because those commission is just a little token. So far, 3 digits? LOL. Besides, now that I am selling my own diamonds, there is really no point taking them too.
However, I have to say that becoming an affiliate for my usual vendors in USA has been fair and square thus far. I am happy about it. They do track accordingly.
Since I am at it, I must well continue ranting. There is a funny moment that occur one time. I was trying to be helpful by helping a particular vendor's potential customer to select a diamond. A 0.8 carat diamond. That customer came back to me and said that "The diamond I chosen did not meet their standard". I was like "What?" LOL. Okay, never mind. Then, the next day, the vendor came back to him with a diamond that finally meet their standard... and guess what? It's the same fucking diamond I picked LOL. Anyway, I have offered him another diamond and he was happy with it.
Anyway, I got to end this, it's almost 4a.m.
So, am I trying to be the next Jann Paul?
No, 99% impossible because I need millions to custom cut a sizeable amount of carats.
Are my diamonds considered Super Ideal?
I don't use this term for my diamonds because I cannot guarantee the same consistency as Jann Paul. All I can say is that my diamonds are very well-cut but there can be variances from one to another. You may think that this statement is a negative statement but I will say that my diamonds are considered some of the best that you can get from virtual inventory. And I try to proof it by stocking up some diamonds and show you the performance images, which most vendors don't provide.
What if I really want Super Ideal?
If you really want it, find a vendor that can backup their statement. You can consider:
1. Jann Paul
2. WhiteFlash
Why I do not list local vendors that sell Super Ideal?
To me, a vendor needs to proof the Hearts of the diamond before they can call their diamonds Super Ideal and so far I don't see any vendors that do it. Some vendors may use this term as it is because there is no hard-and-fast rule and it is a good marketing term.
Good night... hmm, or rather good morning.
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October 23, 2020
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