Wednesday, 10 August 2016

Non-Mainstream Diamond Stores in Malaysia

There are some other stores that can probably offer you more detail service at a competitive price compared to standard mainstream brick and mortar stores.

Below is a list of stores I bumped into when researching for my diamond:

Physical Store
Eumayco Jewellery
Radiance Diamond
Suen Jewellers
The Jewellerists

Online Store
Tailored Jewel (online store coming soon, but they do have a store in Empire Damansara)
Audrey's Iconic Jewellery (they do have a store in Shangri-La, KL)

Not so sure
I Do Jewellery

You can always click on the links above to get in touch with them via email/WhatsApp/phone calls.

Let me share my experience after dealing with some of them.

Tailored Jewel above does have a physical store and Empire Damansara, but the way I deal with them is by appointment at some cafe outside, so they are flexible. Their online store is under development currently. So you may consider liaising with them via their Facebook page. When I requested for diamonds quotation, they do provide the H&A images as well as the HCA score, so that's something extra we can get compared to mainstream stores. I engaged them for my ring setting, although things didn't go through that well, but they do offer money-back guarantee, so I would still recommend them for local purchase. They do have satisfied customers.

I Do Jewellery does provide similar service as well, but ultimately, due to distance, I did not engage then. They are in CyberJaya, so if any of you stay near there, you may consider contacting them to arrange an appointment. When I contacted them last time, they also said that we can meet up in some cafe nearby. As for the diamond images, I am not sure whether they can provide or not so you will need to check with them.

Audrey's in Shangri-La, KL has an online store and you may purchase directly via their website. When you need clarification, you may also email them along with your questions. For me, I emailed them to request for the Idealscope & ASET images, but they do not have. However, they do provide me with the diamond's H&A images, which is good enough for me at that point.

ZCOVA website's filtering system minimum carat size is 0.75ct. This would probably blow you out of the water. However, fret not, you can always email them and ask for smaller carat size if 0.75ct and above is totally our of your budget. They created an account for me and put a few selected diamonds under my account for my review. I requested for the standard diamond images from them - Idealscope, ASET, H&A, and they said they can try to request it from their supplier. I did not follow-up to view any of them because ultimately, I did not buy from them, so I should save them from the unnecessary trouble.

So, if you want to try online store and do not have confidence buying from overseas, you can consider any of them, as they can still give you the sense of security because they are locally available and you are still able to get in touch with them easily if there is anything. Do go to their respective Facebook page to check on the customers' comments and reviews as well! Also, do study whatever you can from Beyond4Cs and ProsumerDiamonds.

However, if you want my honest opinion, the diamonds that were quoted for me so far, were not as good as what I can filter out in a short time from WhiteFlashBrian Gavin Diamonds or JamesAllen. How do I know? Because I send the images that I managed to get to Paul Gian from Beyond 4Cs to ask for his opinion. Of course, we may keep on liaising with any of the stores above until we get a diamond that meets our satisfaction, so do prepare to spend some time and effort. For now, if I really want to buy a diamond locally, I may look for Eumayco Jewellery due to their competitive pricing. Just follow-up with them on their Facebook page to get the latest pricing news.


  • GIA graded diamonds.
  • Easily contacted if there is anything.
  • Price is competitive compared to brick and mortar stores.


  • Too many selections and time consuming.
  • Lack of signature series to cut down on effort.

Update: 11 August 2016
It seems that Suen Jewellers has their own signature series called Love Diamonds, you may want to check them out at their store.

Update: 23 August 2016
What I meant by signature series is the diamond itself. The signature diamonds I came across will be graded by reputable labs such as GIA or AGS.

Out of topic:
Another interesting fact is that some diamonds that can be obtained from JamesAllen may also be obtained by our local stores. This is because JamesAllen and our local stores may be connected to the same diamond supplier(s) so they share the same repository/repositories. This/These supplier(s) provide GIA graded diamonds to all different resellers. In other words, if you managed to filter out something on JamesAllen, there is possibility that you might be able to buy it locally here. You can probably consult further with the store owner. The only difference between JamesAllen and our local online stores is that JamesAllen has their own signature series, True Hearts, which is filtered out by them as cream of the crop, and sold exclusively by them.

JamesAllen does not ship to Malaysia, however, they do ship to Singapore, so if you are interested to buy from JamesAllen, probably you need someone to get it for you in Singapore.

Personally, I would recommend to buy from WhiteFlash and Brian Gavin Diamonds. They do ship to Malaysia. Check out my experience with WhiteFlash here.


  1. Hi Yang,
    I would like to thank you for sharing your experience especially in the context of a Malaysian buyer. It's been really helpful and I am sure I speak for majority of the silent ones.

    BTW, i would like to share my recent experience with Eumayco Jewellery. I actually met Mr.Eu at his SOHO in Damansara Perdana and spoken to him. Overall the experience is not good. Here's why.

    1) Although, he spends time explaining and try his best, but there's just that lacking "customer service" feel.

    2) Too sales oriented. His band settings are only RM 800 if you get diamonds from him, else it's about RM 1500. And you can feel his sales pitch of pushing his diamonds.

    3) I told him about AGS. He says "what's that?" And mention GIA and IGI as the top labs.

    4) The diamonds he proposed to me which he claims "triple excellent" 0.3 carat costing about RM 3.5k... guess what's the Holloway rating? above 4.5 !

    GIA report = 2161469863
    GIA report = 7228315156

    5) He's settings are generally lackluster.. and again, if you're just going for setting and not his diamond, you can feel his disinterest.

    So, there you go... i am sure Eumayco will have their customer base.. but I definitely won't be one of them.

    Thought of sharing my experience :-)

    1. Based on the cut score calculator provided by Enchanted Diamonds (The calculation is based on Enchanted Diamonds' own preferred dimensions, but it is good to use as a reference): The cut score for GIA report = 2161469863 is 77.2/100, while the cut score for GIA report = 7228315156 is 61.9/100. You can use the cut score calculator here:

      Friendly reminder: HCA score is not everything. But 4.5 is certainly too high to any liking. Personally, I also will not buy it.

      I believe RM 3,500 is only for the diamond alone, right? At this price point, Brian Gavin Diamonds has a BGD Signature Cut that costs USD 740 for 0.325 G VS2:!prettyPhoto[gallery2]/1/
      Include in insurance, delivery, probably add on another USD 55 and the cost come close to RM 3,500. Personally, between those and BGD, I will buy BGD.

      These badly cut diamonds (my assumption based on the dimensions)/low clarity diamonds are cheaper (probably by a lot) to source from supplier, so selling at the same price as an excellent cut diamond will give them a good profit. You have seen the diamonds yourself, what do you think? Do share with us.

      As for setting, it is a norm for jeweller to give a great discount if you buy diamond for them. Setting a loose stone from elsewhere might cause disinterest probably because:

      1. It has lower profit in comparison to diamond + setting together (yup, RM 800 they will probably still earn, depends how much gold they use and what material they use for the remaining 25%. 18K White Gold is 75% + 25% misc materials).

      2. They are probably committed to their supplier to sell a certain number of stones, so one less diamond sale means one less diamond to hit the target.

      Don't know AGS? Lol. Should have at least heard of it. IGI is well known in Asia, especially in retail shops, but some said their grading standard are not as strict as GIA/AGS. This is probably because they grade diamonds that have been set onto a ring setting (if I remember correctly).

      Yes, all of the jewellers have their own customer base. If I am on a hunt for a diamond ring for symbolic reason with a limited budget, Eumayco is probably worth a visit. You see, if I buy from BGD, the total cost will be RM 3,500 + RM 1,800 (for setting by iDo Jewellery) = RM 5,300. But in this case, I can get a slightly bigger stone (but worse stone) for RM 4,300 together with setting (probably not as good as iDo Jewellery's). Is RM 1,000 worth the difference? This question is very personal. For me, I think is worth it, but for people who think that the RM 1,000 should be put into good use elsewhere, it is a respectable decision as well. Anyway, Tailored Jewel will be my preferred vendor first. Their price is comparable to Eumayco. Other recommended retail shops such as Wah Chan and Habib are worth to visit as well (according to friends and some feedback).

      Lastly, I can't say the final price for purchasing online is the best back for your buck because this is very personal as well. For me, yes, it is worth my money. But if you ask me whether you can get a similar diamond out there in the market? You probably can, but will take much effort, time, and determination. There is a person that comment in my WhiteFlash post previously said that he got it from Thailand, with decent enough cut at a very decent price.

      Thank you for sharing your thoughts and experience. I hope the readers will find it useful. :)

  2. I have encountered the same thing as digitalsurfer with Eumayco. In the end i think they are not professional enough. Competitive price but no quality, not to mention the ring is so thin that i can feel it cuts my finger. I rather go for quality. In the end i go for IDo jewellery, she provides me with all HCA , aset , certificate, video . I think she is professional enough for me to buy with ease.